Perfumery and the Evolution of an Industry

Photo: Courtesy of Christin Hume

Over the past half century,  the  fragrance and perfumery industries have gone through periods of both growth and transformation, but none more immense then these last ten years. According to a recent market research report conducted on the current landscape of the global fragrance industry,  shifting consumer demands are playing a key role in the development of new fragrance products and perfumes. These changes are challenging perfumers, fragrance brands and fashion companies to rethink their product development and marketing strategies.  One of these key consumer demands is the  necessity for more transparency in product manufacturing, packaging and marketing.

Transparency has become a vital concern for consumers across industries. When it comes to the fragrance industry it’s not enough to have a product that smells incredible.  Today’s consumers are interested in the details. Specifically the science behind the perfume (ingredients), the product manufacturing process and information about each of the individual perfumers. It’s not enough to launch a new perfume under a historic brand name, consumers want to know: What was the idea and inspiration behind each scent? What are the ingredients? As well as was it created using sustainable  methods? It’s more important now more than ever for fragrance brands to adapt to these shifting demands.

Accompanying the growing need for transparency in product development and marketing, is the groundbreaking transition towards more diversity in the fragrance and perfumery fields. The 21st century is seeing more and more women from a variety of cultural and ethnic backgrounds making waves in the global fragrance industry. Allure Magazine recently published an interesting editorial analysis on this shift towards more diversity in the fragrance industry. In their article, The Changing Landscape of Perfumery, they make note that, “For the first time in memory, women are occupying a slew of top spots in the fragrance industry.” This is a major milestone for women across the board because historically women were not at the forefront of the fragrance industry.  The core of the rationale behind this relates to the history of perfumery in different regions of the world and in  particular in France.

Photo: Courtesy of Kelly Sikkema

Historically perfumery used to primarily be a family business  managed predominately by men. Things began to change as family businesses turned into global brands and corporations. Which gave women more access to the perfumery field. As the industry continues to grow and expand the hope is to see more of a transition towards diversity and inclusion.

At Pratt Institute’s School of Continuing and Professional Studies (SCPS) we strive to keep up with the changes and innovations occurring throughout the perfumery and fragrance industries. For many years we’ve collaborated with the acclaimed and renowned Cinquième Sens, a leading perfumery school in France, to offer an exceptional Advanced Perfumery Certificate Program  which prides itself on being at the forefront of the advancements and transitions shaping the fragrance industry.

Students enrolled in the perfumery certificate program are presented with the opportunity to dive into the field of perfumery through an extensive and exploratory certificate taught by outstanding and esteemed faculty members who possess decade’s worth of experience within the perfumery field. The objective of our perfumery certificate program is for students to not only receive a superior perfumery education, but to acquire the expertise and knowledge to apply their education into a fruitful career in the creative world.

Photo: Courtesy of Kelly Sikkema

As the fragrance industry continues to transform and expand, it will be necessary for the established perfumers and fragrance manufacturers as well as the new generation of perfumers to learn how adapt to this changing landscape. There is a significant demand to integrate transparency in product development, distribution and advertising. As well as a growing need for perfumers to be more transparent about who they are, where they’re from and what in particular inspired the creation of their fragrance products.

SCPS Faculty Spotlight: Ray Mendez

Ray Mendez

“My singular goal is to facilitate businesses’ success by nurturing their brands’ souls.” – Ray Mendez

For the month of May we are spotlighting esteemed Pratt faculty member,  Ray Mendez, who teaches at Pratt’s School of Continuing and Professional Studies. This June,  Ray will be teaching, Organizational Creativity for Business Innovation, a two-week Summer Intensive course on Pratt’s Brooklyn Campus where he brings his singular goal (quoted above) to life for his students. During this course, Ray will teach his time-tested approach to students, unlocking their abilities to help their businesses achieve in days what would typically take years.

Ray is currently a partner at Masa&Boz, a brand and process design consultancy that helps organizations develop evergreen feedback loops between themselves and their customers. At Masa&Boz, Ray works with marketing leaders to create and implement communication and digital frameworks. Ray honed his creative skills as a creative director in Amsterdam, Mumbai, Berlin and New York at large and small agencies. This is how he learned to foster a culture of change and help businesses reset themselves for the future. He has worked with brands like Apple, Russell Investments, the Empire State Building and non-profits like Greenpeace, the National Women’s Law Center and NY Cares.

Ray also works with business leaders to articulate their visions, link sales to purpose, develop innovative products, package business ideas for the investment community, integrate complex digital ecosystems, name new categories, and design brand experiences. His work pushes his clients’ creative boundaries, propelling them to new levels of success, and earning him numerous awards including a Gold Lion at Cannes.

If you’re interested in learning more about Ray’s upcoming summer intensive course,  Organizational Creativity for Business Innovation,  visit our main website.

Summer at Pratt SCPS: The Breakdown On What to Expect

With the beginning of summer just a few short months away, we at Pratt’s School of Continuing and Professional Studies would like to invite current and prospective students to take advantage of the wonderful opportunities offered through our summer programming. Whether you’re a local to the New York or New Jersey area or visiting from another part of the country or  globe, we encourage you to make use of the many resources available to  you at Pratt Institute. Studying at Pratt enables students with the unique opportunity to work side by side with some of the most creative and inspiring individuals from around the globe, whose diverse cultural, professional and educational backgrounds and experiences have led them to pursuing an art and design education at Pratt. Having New York City as your backyard is an exceptional perk because it places students in an advantageous position to utilize the best that this vibrant city has to offer.

Now that the spring semester is winding down, it seems fitting to start looking ahead and planning for the upcoming summer season. Every year at Pratt SCPS, we offer an extensive schedule of summer programming for students and adult learners interested in taking advantage of the warm summer months in NYC. This upcoming summer, we’ve slightly revamped our Summer Intensives programming, to offer students an even wider selection of courses and workshops that can accommodate the schedules of all types of working professional and students.

The first selection of courses offered through our Summer Intensives program this year is our credit intensives. There are two summer sessions being offered that run four weeks each. The first session runs through the month of June, (beginning on June 3rd) and the second takes place in July (beginning on July 1st). Students interested in enrolling in our credit summer intensives can choose from the following subject areas: architecture, creative writing, digital photography, fashion design, fine art, graphic design, drawing, interior design, illustration, sustainable design, industrial design, and three-dimensional design. For more detailed information on the courses being offered and the schedule of each summer session: Summer Intensives.

For Students interested in noncredit intensives SCPS is offering certificate programs that range from one week to ten week intensives spread throughout the summer. Our noncredit intensives feature programming in the following subject areas: branding and digital marketing, exhibition design, floral art and design, furniture design, graphic design, motion graphics, perfumery, photography and video, visual merchandising design, public speaking, accessories design, painting, mixed media arts, product design, architecture, lighting design, digital drawing, jewelry design, interior design and much more. Noncredit intensives are ideal for creative professionals and students interested in sharpening their skill sets and expanding their knowledge on a particular subject. For more information: Noncredit Summer Intensives.

In conjunction with the array of course options available to students through our Summer Intensives program, is our PreCollege Summer Program geared specifically to high school students interested in getting a head start on an educational and professional career path in the art and design field. Every summer we welcome hundreds of high school students to our Brooklyn campus for a month long academic immersion into art, design and architecture. Students who attend the Pratt PreCollege Program get to select a concentration of study modeled after Pratt’s undergraduate course study and will automatically be enrolled in art history, foundation and portfolio development classes. At the end of the program students will receive elective college credits and have the opportunity to showcase all of their hard work in a Final Student Exhibition. The Pratt PreCollege Summer Program is a great opportunity for high school to explore their creative passions, prepare for college, and create an exemplary art portfolio.

Whether you’re a student enrolled in one of our Summer Intensives or the PreCollege Program, you’ll discover that you  may occasionally have downtime. We encourage you to supplement your course load this summer by taking advantage of being in New York City. This city is arguably one of the greatest in the world with an unparalleled  art and design scene. From the diversity of people, cultures, sights, foods, and landmarks to the intersection of culture, art, media, design, business, architecture and technology, New York City offers an assortment of the most profound and unique art and cultural experiences on the planet.

Studying in New York during the summer presents the exhilarating challenge of trying to see and experience as much as possible during the only time throughout the year when the weather is optimum for exploring. In fact, every neighborhood in this city comes alive during the summer, offering something unique and intriguing for all kinds of creative types. If you’re primarily studying at the Pratt Manhattan Campus, why not explore the endless array of art galleries in Chelsea and SoHo or the captivating modern architecture near the High Line and Hudson Yards. If you’d like to be more adventurous head uptown towards the Museum of Natural History on the west side or the Metropolitan Museum of Art on the east side.

As a Pratt student you get free or reduced entrance into a variety of museums throughout the city including the Guggenheim, MOMA, The Whitney and the Museum of Arts and Design (MAD) to a name a few. If you’re studying at Pratt’s Brooklyn campus, be assured there are just as many wonderful landmarks, galleries, and museums to visit. Including the Brooklyn Botanical Gardens and the Brooklyn Museum. To learn more about the wide array of resources and activities available to students at Pratt Institute: Student Life. 

There is something truly unique about taking classes during the summer at Pratt Institute. It maybe the long warm days, the beauty of the New York City during the summer, or the plethora of activities and resources available to students at both the Brooklyn and Manhattan campuses. Maybe it’s the energy of Clinton Hill and the adjacent neighborhoods surrounding the Brooklyn campus or the vibrancy of Union Square just steps away from the Manhattan campus.  It could be a combination of all of these things that make studying at Pratt during the summer such a distinctive educational experience.  If you are a current college student, a high school student or a working professional who is on the fence about whether to enroll or register in  one of our summer programs we urge you to seize this  opportunity to study in New York City this summer at Pratt. The rewards from such an experience could prove to be immeasurable.