Over the past half century, the fragrance and perfumery industries have gone through periods of both growth and transformation, but none more immense then these last ten years. According to a recent market research report conducted on the current landscape of the global fragrance industry, shifting consumer demands are playing a key role in the development of new fragrance products and perfumes. These changes are challenging perfumers, fragrance brands and fashion companies to rethink their product development and marketing strategies. One of these key consumer demands is the necessity for more transparency in product manufacturing, packaging and marketing.
Transparency has become a vital concern for consumers across industries. When it comes to the fragrance industry it’s not enough to have a product that smells incredible. Today’s consumers are interested in the details. Specifically the science behind the perfume (ingredients), the product manufacturing process and information about each of the individual perfumers. It’s not enough to launch a new perfume under a historic brand name, consumers want to know: What was the idea and inspiration behind each scent? What are the ingredients? As well as was it created using sustainable methods? It’s more important now more than ever for fragrance brands to adapt to these shifting demands.
Accompanying the growing need for transparency in product development and marketing, is the groundbreaking transition towards more diversity in the fragrance and perfumery fields. The 21st century is seeing more and more women from a variety of cultural and ethnic backgrounds making waves in the global fragrance industry. Allure Magazine recently published an interesting editorial analysis on this shift towards more diversity in the fragrance industry. In their article, The Changing Landscape of Perfumery, they make note that, “For the first time in memory, women are occupying a slew of top spots in the fragrance industry.” This is a major milestone for women across the board because historically women were not at the forefront of the fragrance industry. The core of the rationale behind this relates to the history of perfumery in different regions of the world and in particular in France.
Historically perfumery used to primarily be a family business managed predominately by men. Things began to change as family businesses turned into global brands and corporations. Which gave women more access to the perfumery field. As the industry continues to grow and expand the hope is to see more of a transition towards diversity and inclusion.
At Pratt Institute’s School of Continuing and Professional Studies (SCPS) we strive to keep up with the changes and innovations occurring throughout the perfumery and fragrance industries. For many years we’ve collaborated with the acclaimed and renowned Cinquième Sens, a leading perfumery school in France, to offer an exceptional Advanced Perfumery Certificate Program which prides itself on being at the forefront of the advancements and transitions shaping the fragrance industry.
Students enrolled in the perfumery certificate program are presented with the opportunity to dive into the field of perfumery through an extensive and exploratory certificate taught by outstanding and esteemed faculty members who possess decade’s worth of experience within the perfumery field. The objective of our perfumery certificate program is for students to not only receive a superior perfumery education, but to acquire the expertise and knowledge to apply their education into a fruitful career in the creative world.
As the fragrance industry continues to transform and expand, it will be necessary for the established perfumers and fragrance manufacturers as well as the new generation of perfumers to learn how adapt to this changing landscape. There is a significant demand to integrate transparency in product development, distribution and advertising. As well as a growing need for perfumers to be more transparent about who they are, where they’re from and what in particular inspired the creation of their fragrance products.