As the coronavirus pandemic reshapes huge swaths of society, the design world is responding with eye-catching visual messages of safety and gratitude. Because of this, there has been a huge surge of design activism.
Posters have always been an important means of mass communication, and spreading awareness- especially in times of crisis. In response to the COVID-19 pandemic, Poster House has been collaborating with Print Magazine, Time Square Arts and For Freedoms to create a citywide campaign showcasing an exhibition of posters. These posters aim to be PSAs and contain messages of love and solidarity for New York City’s emergency healthcare workers. Poster House is a museum in New York dedicated to only having posters, however it is currently closed so the exhibition is widespread. The posters can be found all over New York City on nearly 1,800 digital screens and billboards.
Other than discussing social distancing, some posters have been even addressing the xenophobia against the Asian community. Poster House’s in-house designer Mihoshi Fukushima Clark created a series of digital posters to help spread awareness on the matter.